A Case Study of Decathlon App with Personalized Recommendations and Engaging Content.

Problem Statement

Decathlon, a sports equipment retailer, needs to design a product page for their mobile app that includes recommendations for add-on products, suggestions for related activities and events, and relevant blog posts on the sport associated with the product. The current app lacks these features, resulting in a suboptimal user experience and missed opportunities for cross-selling and engagement. The objective is to enhance the user experience and increase sales by providing users with a more comprehensive and personalized product page that caters to their interests and needs.

What I understood:

• I carefully reviewed the problem statement to gain a thorough understanding of the task at hand. My goal was to design an intuitive screen that not only displays the user's selected product but also provides relevant suggestions for add-on products. Additionally, I aimed to enhance the user experience by suggesting activities, book events, and blog posts related to their chosen sport. Throughout the design process, I ensured that the screen layout was visually appealing, and the recommended products and content were accurate and highly relevant.

Understanding the business:

• Decathlon is a one-stop shop for buying sports goods in India. With over 1,697 stores in 60 countries and regions (2020), it is the largest sporting goods retailer in the world.

Understand the needs:

What would be the outcome of solving this problem statement?

• Helping users maximize each order and ensuring they have a good experience while looking for a product related to sports.

Understanding what part of the business needs to be impacted?

• We have to retain the users for the app with reference to buying product add ons which would result in increased order values. We also have to ensure that via blog posts and book events, users engage with the app and get information on related sports.

Information mapping

I conducted information mapping to gain a comprehensive understanding of the area we intended to evaluate. This process provided us with valuable insights into our user's thought processes, allowing us to gain a better understanding of their needs and preferences. While the findings are hypothetical at this point, the information mapping exercise enabled us to develop a well-informed strategy for evaluating the area and addressing potential pain points.

Homeostasis: